Step Up Your Game

I worked on a mobile platform aimed at helping young athletes enhance their performance through expert guidance and curated content. The project involved conducting in-depth ethnographic research, including customer interviews and journey mapping, which informed our two-week design challenge. I explored opportunities to support elite athletes by refining the app's concept and conducting A/B testing with representative users. This process led to validated concepts and strategic design recommendations, ensuring a tailored and engaging experience for the end users.