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Jason Penrod I'm a strategic problem-solver skilled in creating cohesive, scalable solutions that drive results.

About

I'm a strategic problem-solver with a passion for transforming complex challenges into cohesive, user-centric solutions that drive meaningful results. Throughout my career, I’ve progressed from solving individual design problems to thinking big—bringing together diverse processes, products, and ideas into unified, scalable systems.

With extensive experience in design, data visualization, and user experience across diverse industries I’ve consistently led strategies that push boundaries and pull disparate elements into cohesive stories. From shaping the vision for global analytics with executives at a Global 10 automotive manufacturer to developing AI-driven healthcare solutions for inFormed Consent, I thrive on building connections that optimize outcomes.

My approach combines strategic foresight with hands-on leadership, always focused on delivering cohesive and scalable results.

Featured Work

MOTIVATION

Fueled by a passion for merging technology and creativity, I strive to create solutions that genuinely improve lives. My work is deeply rooted in empathy and a human-centered approach, ensuring that every design enhances user experience and decision-making.

Experience

Co-founder, CTO

inFormed Consent 2020 - Present

At inFormed Consent, I’ve focused on more than just solving technical challenges—I’ve developed a cohesive platform that brings together AI, patient interaction, and physician workflows into a seamless consent process. By thinking beyond individual features, I’ve been able to craft a comprehensive system that simplifies the consent process for patients while minimizing risks for healthcare providers. My work has not only shaped our product but also expanded our patent portfolio, focusing on unifying technology and human-centered design.

Playfair Data

Director of Information Design & User Experience 2020 -- 2024

At Playfair Data, I didn’t just implement design solutions—I worked closely with executives to think big and bring together disconnected analytics tools into a cohesive global system. I led the effort to develop a design system that aligned the business objectives of a Global 10 automotive client with user needs, ensuring that each part of the system worked together seamlessly. This unified approach was key to driving user adoption and platform efficiency, helping Playfair Data become one of the INC 5000 fastest-growing bootstrapped analytics companies.

Five, LLC

Director of User Experience 2019 -- 2020

At Five, my focus was on creating strategies that pulled together diverse elements—whether it was user feedback, business goals, or product requirements—into unified, impactful solutions. I worked on projects like the Step Up Your Game mobile app, where I combined athletic progress tracking with communication tools for coaches, creating a cohesive platform for youth athletes. My experience leading concept development on IoT projects taught me how to weave separate technological innovations into a unified product experience, such as bedtime storytelling devices for kids.

JP Creative

User Experience Consultant 2017 -– 2019

As a consultant, I specialized in transforming disjointed elements into cohesive solutions. My work for Water.org, in collaboration with IDEO, was a prime example of how I brought together design thinking, micro-lending concepts, and technological innovation into a single mobile app. Additionally, my community outreach projects in Kansas City unified design thinking and local engagement to create meaningful, long-lasting programs. For Intuit, I developed a series of analytical tools that pulled together fragmented data sources into a cohesive, user-friendly system for tracking website metrics.

Senior Design Strategist

Hallmark Cards 2010 – 2017

At Hallmark, my ability to bring together multiple design processes was instrumental in launching the Hallmark Home product line. Overseeing a 40-designer team, I unified diverse product categories—textiles, tabletop decor, and gifts—into a cohesive collection that defined Hallmark’s home decor presence. My leadership extended beyond product design to on-site development, where I trained my team and worked directly with factories in India, China, and the Philippines, ensuring that each step of the production process aligned with the overarching vision.

Awards

Information is Beautiful

2023 Long List
Recognized by the Information is Beautiful Awards 2023. At Playfair Data I was part of the teams that developed the following projects that made the "Long List" for my strategic contributions to the projects.
Tableau Cloud Usage
NFL Mobility & Opportunity Trends
Asana Project Management

Favorite Tools

Figma

Screen Design 95%

Figma is my go-to for collaborative design work, allowing me to iterate quickly while staying organized. Its real-time collaboration features make it easy to work with teams across time zones and ensure everyone is on the same page, literally. I appreciate how Figma handles both high-fidelity UI designs and wireframes effortlessly, giving me the flexibility to adapt my approach depending on the project's needs. The built-in prototyping tools also help me convey ideas clearly without needing to leave the platform, making it an invaluable part of my design process.

ProtoPie

Prototyping 78%

ProtoPie has become an essential tool for crafting interactive prototypes that feel like real products. It allows me to visualize complex interactions and micro-animations without needing to dive into code. The precision with which I can fine-tune animations and transitions lets me communicate design intent more clearly, making it easier for both stakeholders and developers to understand the experience beyond static screens. ProtoPie helps bring the flow of my designs to life in a way that feels natural and intuitive.

Tableau

Data Visualization 89%

Tableau has been instrumental in transforming complex data into actionable insights. I’ve used it to not only build dashboards that are both visually compelling and functional but also to tell stories with data that inspire change. Whether it’s diving deep into calculated fields or creating user-friendly experiences, Tableau allows me to strike that balance between technical power and simplicity. It’s a key part of how I help clients and teams see beyond the numbers to uncover opportunities.

VS Code

Code Editor 60%

VS Code is my Swiss Army knife for coding and development work. Its speed, flexibility, and extensive plugin ecosystem make it the perfect environment for everything from quick edits to more involved development tasks. Whether I'm working on HTML, CSS, JavaScript, or even Python, VS Code gives me a clean, efficient workspace that I can fully customize. Plus, its Git integration makes version control seamless, which is a huge win for productivity.

GitHub

Code Repository 75%

GitHub is where collaboration and version control come together perfectly. Whether I’m working solo or with a team, I rely on GitHub for keeping track of code changes, managing repositories, and ensuring that everyone stays aligned on project goals. Its intuitive interface and robust feature set, from pull requests to issue tracking, make it an essential part of my workflow, especially when it comes to scaling projects and maintaining a clear development history.

LET'S WORK TOGETHER

Feel free to reach out for project inquiries, collaborations, or to discuss potential opportunities.